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Agent Recruiting Strategy

Wake up to agent appointments.

Stop chasing agents who aren't looking. We reach licensed agents who are already searching for a new brokerage, qualify them, and put them straight onto your calendar.

Book a Walkthrough See How It Works
Technology by Capped
PROVEN IN OUR OWN BROKERAGE
48agents recruited in 8 months

The same recruiting system we run for our clients, built and tested at Capped, our technology arm.

The Shift

From Chasing to Choosing

Most brokerages recruit by cold calling and hoping the timing is right. Our strategy flips it: the agents who want to move come to you.

Traditional recruiting

  • Cold calls and DMs to agents who aren't looking
  • Hours of follow-up to land one meeting
  • No way to tell a producer from a tire-kicker until the meeting
  • Prospects tracked in notes, texts and memory

The recruiting engine

  • Ads reach licensed agents already considering a move
  • Agents book themselves on your calendar
  • License status and production known before the call
  • Every conversation tracked in one recruiting pipeline
The Process

Four Steps to a Signed Agent

Each step hands off to the next automatically, so your time goes into conversations with qualified agents.

  1. STEP 01

    Attract

    Targeted Facebook and Instagram ads find agents who are actively thinking about a move.

    • We build, run and optimize every campaign
    • Ad spend is included in your plan
  2. STEP 02

    Qualify

    Before booking, agents answer a few qualifying questions.

    • Active real estate license
    • Transactions in the last 12 months
  3. STEP 03

    Book

    Qualified agents pick a time directly on your calendar.

    • No phone tag or scheduling back-and-forth
    • Appointments waiting for you each morning
  4. STEP 04

    Close

    Present your offer with confidence and track it through to a signed agreement.

    • A recruiting website to walk through your offer on the call
    • Follow-ups and offers tracked in your pipeline
Your Recruiting Pipeline

See Every Agent, Every Stage

From first contact to signed agreement, every prospect sits in one place with their conversations, follow-ups and offers attached.

LeadResponded to an ad
QualifiedLicensed and producing
BookedOn your calendar
OfferPresented and followed up
SignedJoined your brokerage

Knowing where every agent stands shows you where recruits stall, so we can fix that step instead of guessing.

What's Included

One Flat Monthly Plan

$1,500/month
No setup fee · Ad spend included
Compare plans, including Recruiting + Virtual Office →
  • Facebook & Instagram adsBuilt, run and optimized for you.
  • Agent qualificationLicense and 12-month production screened up front.
  • Self-booked appointmentsQualified agents land on your calendar.
  • Recruiting websitePresent your offer clearly during every call.
  • Recruiting pipelineConversations, follow-ups and offers in one place.
  • Ad spend included$1,500 a month covers it. No setup fee.

Ready for a Full Calendar?

$1,500 a month, no setup fee. Book a walkthrough and we'll show you how the recruiting engine would work for your brokerage and market.

Book a Walkthrough

To book time with Frank, email frankp@mycityre.com. Recruiting system powered by Capped, the technology arm of My City Real Estate Consulting.