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Agent Retention Strategy

Make your brokerage the easiest place to do business.

Agents stay where their work is easy. We build a virtual office where your agents get everything they need from your brokerage in one place, so they never have a reason to go anywhere else.

Technology by Capped
YOUR BROKERAGEVIRTUAL OFFICE
JD
What are you looking for today?Customize
TransactionsSubmit and track your deals
Contracts & FormsState contracts and forms
Resource CenterTools, training and brand assets
Company EmailLog in to your inbox
PresentationsListing and buyer presentations
Print & MailBrand-approved marketing
Digital AdsAutomated social advertising
Education HoursTrack license requirements
Market ReportsLocal market activity

Example screen with sample data

Our Approach

Retention Is the Agent Experience

Agents rarely leave over one thing. They leave when doing business feels harder than it should. We remove that friction.

A phenomenal experience

From their first day, agents feel supported, informed and part of something. Every interaction with the brokerage feels professional and easy.

Easy to do business

Documents, marketing, transactions and events are one login away. Agents spend their time selling homes, not hunting for what they need.

Every system aligned

Transactions, onboarding, CRM, open houses and commissions work together, so information flows between them instead of being entered twice.

The Virtual Office

Everything Agents Need, in One Place

We set up a virtual office branded to your brokerage. It becomes the place your agents go every day to run their business.

  • Company documentationPolicies, forms, agreements and procedures, always current.
  • Brand & marketingYour colors, logos and marketing materials, ready to use.
  • TransactionsSubmit deals, follow checklists and sign with built-in e-signatures.
  • Events calendarTrainings, meetings and office events in one shared calendar.
  • CRM & contactsLeads and contacts managed where the rest of their work lives.
  • Open housesScheduling, digital sign-ins and follow-up that feeds the CRM.
  • TrainingCourses and resources that help agents grow their business.
  • Company wallAnnouncements, wins and team posts that build culture.
  • Contests & leaderboardsFriendly competition that gives agents a reason to log in daily.
  • Cap & revenue shareCap progress, earnings and revenue share visible at a glance.
  • Works on mobileThe whole office on their phone, no app download needed.
  • One loginNo per-seat fees, so adding agents never adds software costs.
Why It Matters

One Office, Not Six Tools

When agents bounce between disconnected tools, your brokerage becomes just one more login. When everything lives in your office, your brokerage is where they work.

Scattered tools

  • Separate systems for transactions, e-signatures, CRM and commissions
  • The same information entered again and again
  • Documents and marketing buried in email and shared drives
  • Per-seat fees that grow with every new agent

Your virtual office

  • One login for transactions, documents, CRM, open houses and commissions
  • Open house sign-ins flow into the CRM automatically
  • Every resource agents need, always in the same place
  • No per-seat fees, whatever your agent count
Day One

Retention Starts at Onboarding

A new agent's first impression sets the tone. Onboarding runs automatically, with no manual steps from the owner.

  1. Sign upAgent signs up and payment is collected.
  2. Sign the ICAIndependent contractor agreement signed with built-in e-signature.
  3. Email Signature / Headshot / Bio CreatorA branded email signature, professional headshot and agent bio are created.
  4. Profile liveThe agent is activated on your roster.
  5. Tools readyCRM and virtual office access is set up and waiting.
113%

Profit increase in six months, accountant-verified. Halo Realty in New Jersey reported this after adding Capped's recruiting system and virtual office.

Give Agents No Reason to Leave

Book a walkthrough and see how a virtual office would run for your brokerage. Typical setup takes about two weeks. See pricing and plans →

Book a Walkthrough

To book time with Frank, email frankp@mycityre.com. Virtual office powered by Capped, the technology arm of My City Real Estate Consulting.